The journey of an idea
To celebrate its 150th anniversary, Audemars Piguet released a series of immersive experiences. Among them, The Journey of an Idea, a poetic and intimate narrative guiding users through The Imagination Workshop, The Alchemist Forge, and The Astronomical Observatory.
As 3D Art Director and Motion Designer, I crafted the full 3D environments and animations, designed for an immersive WebGL/WebXR experience across desktop, mobile, and VR.
This was not a retrospective. It was an invitation to see watchmaking as a living art form.












Team
Creative Studio — makemepulse
Anthony Méric: Art Direction — 3D Design/Animation/WebGL
Thomas Rousset: Art Direction — Design
Romain Passelande: Art Direction — Design
Florentin Monteil: Webgl — Creative Developer
François Cavalin: Interactive Producer
Head of Innovation
Antoine Ughetto
Chief Creative Officer
Nicolas Rajabaly
Head of Production
Grégory Bruneau
Head of Partnerships
Sarah Cutler
Creative Strategist
Camille Chalvin
Executive Producer
Mathias Roumy