The journey of an idea
To celebrate its 150th anniversary, Audemars Piguet released a series of immersive experiences. Among them, The Journey of an Idea, a poetic and intimate narrative guiding users through The Imagination Workshop, The Alchemist Forge, and The Astronomical Observatory.
As 3D Art Director and Motion Designer, I crafted the full 3D environments and animations, designed for an immersive WebGL/WebXR experience across desktop, mobile, and VR.
This was not a retrospective. It was an invitation to see watchmaking as a living art form.
The journey of an idea
To celebrate its 150th anniversary, Audemars Piguet released a series of immersive experiences. Among them, The Journey of an Idea, a poetic and intimate narrative guiding users through The Imagination Workshop, The Alchemist Forge, and The Astronomical Observatory.
As 3D Art Director and Motion Designer, I crafted the full 3D environments and animations, designed for an immersive WebGL/WebXR experience across desktop, mobile, and VR.
This was not a retrospective. It was an invitation to see watchmaking as a living art form.
3D Styleframes
3D Styleframes
WebGL
WebGL
Team
Creative Studio — makemepulse
Anthony Méric: Art Direction — 3D Design/Animation/WebGL
Thomas Rousset: Art Direction — Design
Romain Passelande: Art Direction — Design
Florentin Monteil: Webgl — Creative Developer
François Cavalin: Interactive Producer
Head of Innovation
Antoine Ughetto
Chief Creative Officer
Nicolas Rajabaly
Head of Production
Grégory Bruneau
Head of Partnerships
Sarah Cutler
Creative Strategist
Camille Chalvin
Executive Producer
Mathias Roumy
Creative Studio — makemepulse
Anthony Méric: Art Direction — 3D Design/Animation/WebGL
Thomas Rousset: Art Direction — Design
Romain Passelande: Art Direction — Design
Florentin Monteil: Webgl — Creative Developer
François Cavalin: Interactive Producer
Head of Innovation
Antoine Ughetto
Chief Creative Officer
Nicolas Rajabaly
Head of Production
Grégory Bruneau
Head of Partnerships
Sarah Cutler
Creative Strategist
Camille Chalvin
Executive Producer
Mathias Roumy